Data Deletion

Last updated: 29 September 2026

This page explains how businesses and users can request deletion of data associated with ReplyLoop and Atlas AI, operated by MG AI MEDIA RESOURCES (SSM Registration No: AS0510898-A).

1. Who can make a deletion request

A deletion request may be submitted by:

• a business account owner or authorized user requesting deletion of their ReplyLoop account data;
• a business requesting deletion of WhatsApp Platform Data and related data processed through its ReplyLoop account; or
• an individual requesting deletion of personal data that ReplyLoop holds directly about them, where applicable.

If your request concerns a conversation you had with a business that uses ReplyLoop, you should normally contact that business first. The business is responsible for deciding how its customer conversations are handled, and ReplyLoop will assist the business with appropriate deletion requests where applicable.

2. What data may be included

Depending on the account and features used, a deletion request may cover data such as:

• ReplyLoop account and business profile information;
• WhatsApp Business Account identifiers and connected phone-number information;
• customer or contact identifiers processed through the Service;
• message content and conversation metadata processed through the Service;
• Atlas AI business content, such as product, service, pricing, booking or reply information supplied by the business;
• message templates, automation configuration and related service settings; and
• other application data associated with the requesting business or user.

3. How to request deletion

To request deletion, email hello@replyloop.my with the subject line Data Deletion Request.

Please include enough information for us to identify the relevant account or data, such as:

• your name and business name;
• the email address associated with your ReplyLoop account;
• the WhatsApp Business phone number or other account identifier, if relevant; and
• a short description of the data you want deleted.

Do not send passwords, access tokens or other sensitive login credentials in your deletion request.

We aim to acknowledge receipt of a deletion request within five (5) business days. This acknowledgement confirms that we have received the request; it is not a promise that deletion will be completed within that period.

4. Identity and authorization checks

Before processing a deletion request, we may need to verify your identity, your authority to act for the relevant business, or your relationship to the data involved. This helps prevent unauthorized deletion of business or customer information.

5. What happens after a request

Once a valid deletion request has been verified, ReplyLoop will take reasonable steps to delete or de-identify the relevant data that it controls or processes, subject to applicable legal, security, technical and contractual requirements.

We do not currently promise that all data is automatically deleted within a fixed period after a WhatsApp Business Account is disconnected. Disconnecting WhatsApp from ReplyLoop stops future processing once the disconnection has completed and taken effect, but it is separate from requesting deletion of data already stored by the Service.

Some information may need to be retained where reasonably necessary for legal obligations, fraud prevention, security, dispute resolution, enforcement of agreements, or other lawful purposes.

6. WhatsApp and Meta data

To disconnect your WhatsApp Business Account from ReplyLoop, contact us at hello@replyloop.my. You may also revoke ReplyLoop's Meta authorization from the Facebook or Meta account that granted access. Depending on your account setup, go to Settings and open Business Integrations or Apps and Websites, select ReplyLoop, and choose Remove. In some Meta Business Settings accounts, the integration may instead appear under Integrations → Apps.

Meta may change the names or location of these settings. If you cannot find the relevant control, contact us and we will help you identify the appropriate disconnection method for your account.

ReplyLoop integrates with the official WhatsApp Business Platform (Cloud API). If a business disconnects its WhatsApp Business Account from ReplyLoop, we will no longer intentionally receive new messaging data from that account through the Service once the disconnection has completed and taken effect.

Deleting data from ReplyLoop does not automatically delete information that may be held independently by Meta, WhatsApp, the business itself, or other third-party services. Those parties process data under their own terms and privacy policies.

7. AI processing and third-party service providers

Atlas AI currently uses the OpenAI API for AI processing. ReplyLoop also uses service providers including Cloudflare, Render and Supabase to operate the Service.

Where relevant to a verified deletion request, we will take reasonable steps within our control to remove data from the systems we manage and to handle deletion in accordance with applicable service-provider arrangements. Some providers may retain limited data according to their own legal, security or technical requirements.

8. Questions or follow-up

If you have questions about a deletion request or need help identifying the relevant account, contact us:

• Email: hello@replyloop.my
• Phone: +60 17-365 5965
• MG AI MEDIA RESOURCES (SSM Registration No: AS0510898-A), Johor Bahru, Johor, Malaysia