Terms of Service

Last updated: 29 September 2026

These Terms of Service ("Terms") govern your use of the ReplyLoop website, application and related services, including Atlas AI where available (together, the "Service"), operated by MG AI MEDIA RESOURCES (SSM Registration No: AS0510898-A) ("we", "us", "our"). By accessing or using the Service, you agree to these Terms.

1. The Service

ReplyLoop provides business messaging automation tools for use with the official WhatsApp Business Platform (Cloud API). Atlas AI is an AI-powered messaging assistant provided by ReplyLoop and operated by MG AI MEDIA RESOURCES. Atlas AI and certain automation features are currently in private testing and are being prepared for early access.

Features may include automated replies, follow-up workflows, AI-assisted responses, AI lead qualification, human handoff support and other business messaging tools. Availability may vary by account, testing stage, Meta eligibility and the configuration selected by the business.

2. Eligibility and accounts

• You must be at least 18 years old and use the Service for legitimate business purposes.
• You are responsible for keeping your account credentials secure and for activity carried out through your account.
• You must provide accurate and current account and business information.
• You are responsible for ensuring that people you authorize to use your account follow these Terms.

3. WhatsApp connection and platform requirements

ReplyLoop integrates with the official WhatsApp Business Platform (Cloud API). Each business connects and authorizes its own WhatsApp Business Account through Meta's supported onboarding and authorization process. Connection options, availability and continued access may depend on Meta's requirements, account eligibility and platform policies.

You must comply with the WhatsApp Business Messaging Policy, applicable Meta platform terms and other rules that apply to your use of WhatsApp. Meta or WhatsApp may change, restrict, suspend or discontinue access to platform features independently of ReplyLoop.

4. Messaging consent and acceptable use

You are responsible for obtaining and maintaining all permissions and opt-ins required before initiating WhatsApp communications, and for respecting opt-out, stop and withdrawal requests.

You agree not to use the Service to:

• send spam, unsolicited bulk messages or messages to recipients who have not provided the required consent;
• ignore or attempt to bypass a recipient's opt-out or stop request;
• send free-form messages outside WhatsApp's permitted customer service window where an approved message template is required;
• use unapproved or misleading message templates, or attempt to bypass WhatsApp messaging restrictions;
• send content that is unlawful, misleading, harassing, fraudulent or otherwise prohibited by applicable law or platform policy;
• use the Service in a way that violates WhatsApp, Meta or other applicable platform terms and policies;
• interfere with, reverse engineer, abuse or gain unauthorized access to the Service.

We may suspend or terminate access where we reasonably believe these rules have been breached or where suspension is necessary to protect the Service, users, third parties or platform compliance.

5. Atlas AI and automated features

Where enabled, Atlas AI may use information supplied by your business and relevant conversation context to generate AI-assisted responses. Atlas AI currently uses the OpenAI API for AI processing, as described in our Privacy Policy.

AI-generated content may be inaccurate, incomplete or unsuitable for a particular situation. Your business remains responsible for reviewing, approving where appropriate, and using messages sent through your account. Atlas AI is intended to support business conversations and is not a substitute for professional legal, financial, medical or other specialist advice.

Where available, human handoff and automation controls are designed to allow a business user to take over a conversation from automated handling. These controls are currently part of private testing and are being prepared for early access.

6. Your content and data

You retain the rights you have in content and business information that you provide to the Service. You are responsible for ensuring that you have the authority and lawful basis required to provide and use customer information through the Service.

You authorize us to process content and data only as reasonably necessary to provide, operate, secure and support the Service, comply with applicable requirements, and perform the activities described in our Privacy Policy.

Your use of personal data through the Service must comply with applicable data protection laws, including the Personal Data Protection Act 2010 (Malaysia) where applicable.

7. Third-party platforms and service providers

The Service relies on third-party platforms and service providers, including WhatsApp and Meta for messaging infrastructure and OpenAI for AI processing. We do not control these third parties, and changes to their services, availability, eligibility requirements, technical interfaces, terms or policies may affect the Service.

ReplyLoop and Atlas AI are not affiliated with, endorsed by, or sponsored by WhatsApp LLC, Meta Platforms, Inc. or OpenAI.

8. Fees

Certain features may require a paid subscription or other fees. Prices, billing cycles and any applicable refund terms will be presented before purchase. We may change pricing with reasonable prior notice where applicable.

9. Availability, testing and changes

We aim to provide a reliable Service but do not guarantee uninterrupted or error-free operation. Features in private testing, early access or development may change, be limited, become unavailable or behave differently from their final production version.

We may modify, suspend or discontinue parts of the Service and will make reasonable efforts to communicate material changes where appropriate.

10. Disclaimer and limitation of liability

The Service is provided on an "as is" and "as available" basis. To the maximum extent permitted by applicable law, we disclaim warranties that are not expressly stated in these Terms.

To the maximum extent permitted by law, we will not be liable for indirect, incidental, special or consequential damages, loss of profits, loss of business opportunities or loss of data arising from use of the Service. Our total aggregate liability arising out of or relating to the Service will not exceed the amount you paid us for the Service during the twelve (12) months immediately preceding the event giving rise to the claim.

Nothing in these Terms excludes or limits liability that cannot lawfully be excluded or limited.

11. Suspension and termination

You may stop using the Service and request closure of your account at any time. We may suspend or terminate access if you breach these Terms, create security or compliance risks, misuse the Service, or if continued access is prevented by a third-party platform requirement.

When access ends, your right to use the Service ends. Data will be handled in accordance with our Privacy Policy and Data Deletion process.

12. Changes to these Terms

We may update these Terms from time to time to reflect changes to the Service, applicable laws or platform requirements. The latest version will be posted on this page with the updated date shown above. Where appropriate, we will provide reasonable notice of material changes.

13. Governing law

These Terms are governed by the laws of Malaysia. Subject to any rights or procedures that cannot legally be excluded, disputes arising from these Terms or the Service will be subject to the jurisdiction of the courts of Malaysia.

14. Contact

If you have questions about these Terms, contact us:

• Email: hello@replyloop.my
• Phone: +60 17-365 5965
• MG AI MEDIA RESOURCES (SSM Registration No: AS0510898-A), Johor Bahru, Johor, Malaysia